While video, or as is was call back then “motion pictures” has been around for more than 100 years. But only recently, since the birth and advancement of the internet have we been able to use video as a common form of communication. We can live stream when needed. And it’s a great way to keep in touch with loved ones. We can do this with our smartphone and tablets.
While smartphones and tablets are great for social sharing, real quality video is still done with professional tools. High quality cameras and lenses, superior audio recording devices, top-grade tripods and stabilizing gimbals. Professional software is also a requirement to get high-end results. And the knowledge and experience to use theses tools is essential. Count on us for that part.
The producer of the video must know the abilities and limitations of the tools and take in account the environment in which you are shooting.
Is it a low light situation? Our cameras work well in low light but we can add lights if needed. Do we need intentional camera movement during the shoot? We have professional stabilizers and motorized gimbals to solve that issue. Shaky videos will give you headaches.
And so will a poor script.
What about the script? We can help with that also. It is our experience that most clients have an idea of what they want, but still need assistance putting it all together to get their message acrossed.
It is important to keep in mind that most video productions today end up online with YouTube, Vimeo or other video hosting websites. And there are increasing more ways to present your video including inexpensive, self-contained video players.
Most promotional videos will usually be short in time. Five minutes is a good target to keep your audience’s attention, but if you can get your message through in 60 seconds, let’s do that. If you need more than 5 minutes. It’s not a problem. Some training and promotion video may take longer, but it’s sometimes better to break these up in parts or chapters.
Cost for video production varies greatly depending on the script. A sit down interview in one location is rather simple with camera(s) stationary, where as another video shoot might include more than 10 different scenes at 10 different locations. The 5 minute interview video would cost less that a 1-2 minute multiple location/scene video.
To arrange a meeting to discuss your video idea call me at 419-654-7789 – John Klein